Cake Shoppe

Promotional Video

Promotional Video

Director, Cinematographer & Editor

When Sajivini and I decided to make a promotional video for her small business, we had a clear plan about what we wanted: A video showcasing the process of a cake being made. My approach to creating this video was a little different as I didn't get a chance to storyboard or prep beforehand. There are a lot of things I took away from this shoot. The most important one was truly understanding how helpful pre-planning is.  I wasn't sure what I needed to film to edit the video so I filmed everything. While this is not entirely a bad thing, it is still a waste of time and storage. Good pre-planning means you don't have to waste time getting shots you're not going to use.